MD3 = Medical Device + Market Development + Marketing/Distribution
Marketing & Distribution
Throughout our careers we have successfully launched many innovative products into the market. We take a very hands on approach and we have taken products from ideas to design and from design to adoption. We specialize in medical devices exclusively.
The key to a successful product launch is developing a well thought out clinical development program that builds clinical acceptance and credibility and provides a foundation to obtain proper reimbursement. Successful adoption is based upon establishing clinical relevance and implementation of programs that build product awareness. In today's cost conscience environment it's not enough to be innovative, new products have provide undisputed clinical benefits while being cost effective.
After design implementation, product development, clinical development and regulatory clearance, your product is ready for market and we're at your side to build out a sales and distribution network that is custom tailored to your needs. We manage the recruitment and development of global distribution partners. You may have invented a better mousetrap, but if you can't bring it to customers it won't be successful. We have seen many innovative products fail in the market place because they didn't have the right distribution model in place at the right time.